“Build it and they will come” no longer applies in the digital world. Simply having a website isn't enough to guarantee online success. There are millions of websites that look great but don’t bring any return, because they are not found. Search engine optimization (SEO) is the process of improving the visibility of a website in search engines via the natural and unpaid search results, that are based on site’s relevancy.
So why is SEO the recommended way for bringing leads to your website?
Highly Targeted Traffic – SEO can provide laser precision targeting traffic to your site, ensuring possible customers, clients and leads are finding your product or service.
Good Leads - When someone actively seeks out information via typing keywords into a search engine, they are what some call “hot leads” These people are ready to either buy or learn more about a particular product. They have this product in their mind already. This is why conversions via search engine traffic outweigh any other form of marketing.
Brand Awareness – The importance for any company’s long term success is to ensure a broad awareness of its brand. Higher natural rankings build trust among searchers (as opposed to ‘spammy’ looking ads) and generates brand awareness and recognition.
Low Cost – Comparatively you will spend much less than on your other marketing efforts, with a greater return on investment. Unlike PPC (pay per click) advertising, SEO does not stop the minute you stop paying - after you establish positions in search engines, you keep getting free traffic
SEO is an investment that many businesses should seriously consider. Offer a good products, get it in front of your targeted market and you’ll reap the benefits!